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The CBO Experience


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Building your brand

Our exceptional contributors bring an array of talents, commitment, experience, and ambitious perspectives. Gurpreet provides fresh insights into Cell and Gene Therapy, Becky reshapes strategic approaches, Jodi offers guidance on self-development, and Richard prompts thoughtful considerations for business development. John and Tom focus on deal-making, while Mark covers making strategic moves across borders and expanding businesses.


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The CBO Experience Authors

Chris Winch

Founder of Chronon Bio


As the founder of Chronon Bio, a start-up that helps small and niche innovative CROs and CDMOs maximize their expertise and resources in the therapeutic R&D and commercialization market, I leverage my 25+ years of experience and passion for the life sciences sector. I have a proven track record of leading global sales and marketing teams, introducing novel services, and spearheading strategic initiatives in the ATMP and biotech industry.


Prior to founding Chronon Bio, I was the senior commercial director at Fusion Antibodies, where I played a pivotal role in repositioning the company from an antibody humanization specialist to a comprehensive full-service business. I also successfully secured significant licensing deals with prominent pharmaceutical and biotech companies, generating substantial revenue growth and enhancing customer satisfaction. I hold a DMS in Business Administration and Management from Kingston University and a BSc in Toxicology from De Montfort University. I am also a Squared Online graduate, a digital marketing leadership course developed by Google and AVADO.

Jodi Barrientos

CEO of Ribbon Biolabs 


Jodi Barrientos, CEO of Ribbon Biolabs in Santa Clara, California, boasts a rich 17-year career in biotechnology. With expertise in commercial excellence and digital transformation, she previously held key roles at Agilent Technologies, Qiagen, and Roche Diagnostics. Jodi, a former bench scientist, holds a BS in Biology from Purdue University Fort Wayne and is dedicated to mentoring in STEM while balancing her career with motherhood. Passionate about innovation, she leads Ribbon Biolabs, driving growth and addressing dynamic market needs in biotechnology.

Becky Buzzeo

CCO of Maravai Life Science 


Becky Buzzeo, Senior VP and CCO at Maravai Life Sciences in Boston, boasts a seasoned sales leadership background. Skilled in strategic planning, negotiation, and team development, she focuses on managing key customer relationships and enabling drug therapies and diagnostics. Previously at Thermo Fisher Scientific, she led CDMO services for advanced therapies. With a BS in Biology from Slippery Rock University, Becky's career includes roles at industry giants like Novartis and Bio-Rad Laboratories, driving global commercial operations and business development.

Richard Tharin

CEO & Chief Regulatory Consultant of Cerneos Group, LLC


Richard Tharin is the CEO & Chief Regulatory Consultant of Cerneos Group, LLC.  Cerneos provides comprehensive consulting services with expertise in regulatory affairs, life sciences, product and business development strategies. We help in every step throughout the bench to body continuum. Whether clients are a first-time entrepreneur or an established life science company, our mission is to help clients achieve their goals by providing end-to-end solutions for life science innovators

John Fair

CCO of Dare BioScience 


John Fair, Chief Commercial Officer at Daré Bioscience, Inc. in San Diego, oversees global commercial strategy, business development, and alliances, driving growth and partnerships with industry leaders like Bayer and the Bill & Melinda Gates Foundation. With over 5 years at Daré, he shapes diverse brand portfolios and technology platforms, optimizing performance and delivering value to patients. His extensive background includes leadership roles and profitable scaling of multibillion-dollar product portfolios in areas such as oncology and women's health. John holds a Masters in Medical Ethics & Health Policy from the University of Pennsylvania, a Certificate in Mergers & Acquisitions from Stanford University, and a BA from Rider University.

Tom Thorelli

Partner and Owner of Thorelli & Associates, 


Thomas Thorelli is the Partner and Owner of Thorelli & Associates, based in the Greater Chicago Area. With 38 years of experience, he specializes in providing comprehensive legal assistance to small and medium-sized foreign companies navigating the intricacies of doing business in the U.S. Thorelli & Associates focuses on minimizing legal risks through proactive measures, offering expertise in strategic planning, intellectual property protection, licensing, contract negotiations, product distribution, corporate structuring, organizational matters, employment issues, business-related immigration and visas, dispute resolution, and product liability preventive management. Thomas holds a JD-MBA from Washington University in St. Louis (1979), and a Bachelor's degree in Economics from Indiana University Bloomington (1975). He also studied at the University of Strasbourg in 1973-1974.

Mark Stimpfig

Co-Founder of Go To Market Global (GTM Global),


Mark Stimpfig, Co-Founder of Go To Market Global (GTM Global) since 2015, spearheads a pioneering ecosystem in London supporting tech and digital scale-up companies worldwide. With a robust program of events and consultancy services, GTM Global strategically collaborates with public and private sector partners, fostering connections for international expansion. Mark's leadership has cultivated a vibrant community of 6,000+ UK tech scale-ups, while also serving as a Trustee for St Johns Church Notting Hill, contributing to community engagement. His diverse career includes roles at Greater Phoenix Economic Council and Lucid Fusion, Inc., complemented by a Master's in History from the University of Cambridge.

Gurpreet Ratra

Chief Business Officer at Kite Therapeutics


Gurpreet Ratra, Chief Business Officer at Kite Therapeutics in the San Francisco Bay Area, leverages extensive expertise in life sciences. With a background spanning science, finance, and business in biotechnology, he evaluates novel therapeutics for various diseases. Currently focusing on genetic medicines for muscle diseases, Gurpreet previously held leadership roles at Skyline Therapeutics and Spark Therapeutics, among others, and holds an MBA from UC Berkeley and a Ph.D. in Biochemical Toxicology from St. Bartholomew's Medical School, London.

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The CBO Experience Podcast


Brand Strategy Experts

Transform Your Entire Brand Blueprint with Chronon Bio

Building Your Identity from the Ground Up.


Elevate the promises of your life science brand.

Consultants for Branding Strategy

Embed Your Brand Commitment Across Every Aspect of Your Company.

Creating Your Brand: Empowering Your Organization to Enhance Every Brand Experience.

Transforming Culture

Create the WHO 


This may not come as a surprise, but as Peter Drucker famously stated, "Culture eats strategy for breakfast." Indeed, culture permeates every facet of your organization—it's relentless and ever-evolving. It affects everything you do; its appetite is never-ending, and it is difficult to control. As your organization grows, your culture will change and, if not managed, it will become misshaped and distorted. Every action, decision, and communication either bolsters or undermines your culture, shaping your brand's trajectory towards success or failure.


Brand Narrative

WHAT YOU SAY


The brand narrative isn't just about what you say, it's woven into the very fabric of your organization. It encompasses your brand's entire journey—past, present, and future—and guides how and to whom it's shared. 


Service Alignment

WHAT YOU DO!


It's imperative that every action within your business aligns with your brand promises, as any inconsistency can significantly impact your brand image

Brand Identity

How You Look !


Your visual identity is the bedrock of your brand—it's how you consistently present yourself to the world. Consistency in imaging, messaging, style, demeanour, and approach carries immense weight in shaping your brand and its success. How you appear to the outside world is pivotal in establishing and nurturing a thriving brand.


This isn't just about your external appearance—it's about your essence


Customer Journey

This is where marketing typically concentrates its efforts, investing significant time and resources in brand building. However, as evident from the preceding discussion, brand building surpasses mere activities like analyzing Google Analytics or arranging speaker slots. It entails fostering your brand across the entire organization to leverage every possible opportunity.


Every client experience matters. Today, I won't delve into the intricacies of the customer journey, but I strongly recommend mapping it out thoroughly through brown paper exercises. Instead, let's focus on reviewing the brand experience as a whole. Is each touchpoint aligned with your brand promise


We are confident in our ability to elevate your brand presence. So much so, that we're willing to share the risk into the endeavor.

Chronon Bio News and Training Events

Elevate Your Brand Promise Through Every Employee

Empowering through our ForeRunners Training Programme

ForeRunner Selling Skills Programme



An intensive six-month program tailored to elevate your team's sales abilities, spanning in-person engagements, conference presentations, Zoom meetings, and account management, as well as our comprehensive Onboarding Programs and deep dives into the Science of Product Development, all complemented by a three-month Coaching Program.







ForeRunner Life Science Marketing Programme

Examining Brand Building through the innovative ForeRunner Marketing Programme, we focus on defining your identity, refining your offerings, enhancing your visual presence, crafting your messaging, and optimizing your customer journey. We will assess your analytics strategy and touchpoint interactions. This comprehensive service also incorporates a 12-month mentoring and coaching program.

ForeRunners BD Programme



Focuses on cold calling, honing experience in developing cutting-edge selling skills, creating partnership programs, refining business development processes, navigating commercial legal matters, negotiating and closing deals, forging strategic alliances, and navigating global cultures. Proficient in business processes and marketing fundamentals, with expertise in B2B skills, inbound and outbound licensing, and M&A. Includes a 12-month mentoring and coaching program



In House ForeRunner Programmes



Collaborating with your organization, we develop cutting-edge PDP programs in Life Science. Our goal is to assist you in shaping the desired Brand Culture that drives your business forward












Book Training With Our ForeRunner Training Programme or on a Course-by-Course Basis

Upcoming Training Events

Chronon Bio Courses for May 2024

ForeRunners Commercial Scientist Programme

Building your Scientist commercial know how 


Enhance your scientific commercial acumen with our upcoming online training course scheduled for May 24th. Limited to a maximum of 20 participants, this exclusive opportunity is priced at £150 per person.


Throughout the course, participants will delve into essential subjects vital for scientific professionals navigating the commercial landscape. From understanding the significance of confidentiality to mastering the art of engaging clients, we cover it all. Moreover, we'll explore the nuances of effective customer service language and hone essential customer service skills crucial for success in any commercial setting.


But that's not all; we'll also delve into meeting and exceeding your brand promise, ensuring that your interactions leave a lasting positive impression. Additionally, we'll delve into the art of upselling, a skill that can significantly boost revenue and customer satisfaction. Lastly, we'll explore the intricacies of Customer Relationship Management (CRM), empowering participants to leverage technology for streamlined client interactions and improved business outcomes.


Don't miss this opportunity to equip yourself with the tools and knowledge necessary to thrive in today's competitive commercial landscape. Reserve your spot today!

Chronon Bio Courses for June 2024

ForeRunner BD  Training Prgramme  


Practical tools in Business Development. 


Join us on the 18th and 19th of June for an immersive two-day course designed to equip you with practical tools in business development. 


Throughout this comprehensive program, participants will explore various facets crucial for success in the dynamic world of business development. From transforming cold leads into hot prospects to mastering the art of target development, we cover it all. Participants will learn effective strategies to identify and engage with potential targets, leveraging their networks to expand opportunities and drive growth.


A highlight of the course is the exploration of ForeRunner Science Consultative Selling, a proven methodology tailored for the scientific community to enhance sales effectiveness and build lasting client relationships. Additionally, participants will gain valuable insights into crafting attention-grabbing emails, a skill essential for capturing the interest of potential clients in today's digital age.


Furthermore, the course will delve into the essentials of business development, covering topics such as deal negotiations and strategies for closing successful deals. Participants will walk away with actionable insights and practical techniques to navigate the complexities of the business landscape with confidence.


Don't miss this opportunity to elevate your business development skills and propel your career to new heights. Reserve your spot today and unlock your potential for success!


Location, Reading 

Fee is £1600 per person

Maximum of 10 attendeees


Chronon Bio Courses for July 2024

ForeRunners Consultative Selling Skills 


Join us on the 9th and 10th of July for a transformative two-day training course focused on ForeRunners Consultative Selling Skills tailored specifically for the life science industry.


In this intensive program, participants will delve into the intricacies of consultative selling, gaining invaluable insights and practical techniques to excel in sales within the life science sector. From mastering the art of the sales call to crafting compelling elevator pitches, every aspect of the sales process will be thoroughly examined and practiced.


Throughout the course, participants will explore key elements such as understanding customer types, refining sales pitches, and honing active listening and adaptability skills. Additionally, participants will learn advanced techniques for developing customer needs, mastering effective questioning skills, and overcoming objections with finesse using the ACHE method.


A highlight of the program is the in-depth examination of product delivery, emphasizing the importance of providing value to customers and ensuring their satisfaction. Participants will also learn the "3R's" approach—building rapport, establishing relevance, and reinforcing value—as well as techniques for summarizing discussions and confidently closing deals.


Through role-playing and simulation exercises, participants will have the opportunity to apply their newfound knowledge in realistic scenarios, gaining hands-on experience and feedback to refine their skills.


With a maximum of 10 participants, this exclusive training experience offers personalized attention and tailored guidance. Priced at £1600 per person, this investment in professional development promises significant returns in sales effectiveness and career advancement.


Don't miss this opportunity to elevate your sales performance and achieve unparalleled success in the competitive life science industry. Secure your spot today and embark on a journey towards sales excellence in Reading, UK.

Chronon Bio Courses for September 2024

Dates to Come 

Chronon Bio Courses for October 2024

Dates to Come 

In House Training

Unlock the full potential of your team with bespoke ForeRunner courses tailored to your organization's unique needs. Whether you're looking to onboard new hires, enhance marketing skills, sharpen sales techniques, or bolster business development strategies, we've got you covered.


Our expert team specializes in crafting customized training solutions designed to address your specific challenges and goals. From designing one-off courses to integrating seamlessly with your organization's Learning and Development (L&D) programs, we offer flexible options to suit your requirements.


Reach out to us today to discuss how we can collaborate on developing tailored ForeRunner courses that empower your team to excel. With our personalized approach and industry expertise, we'll help you unleash the full potential of your workforce and drive lasting success.

By Chris Winch 06 Feb, 2024
Pre-order your free copy of "The CBO Experience"
OPartnership logo picture for Chronon Bio and Cerneos
By Chris Winch 16 Jan, 2024
Exciting New Partnership Unveiled: Chronon and Cerneos Group Join Forces
By Chris Winch 06 Nov, 2023
The dates for the Chronon Bio Advisory Boards in 2024 have been officially announced. Take part in our programs to unlock this invaluable resource and elevate your strategic planning.
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